Techniques in persuasion

How to make someone do what you want them to:

• Tell your reader what he would like to hear.
• Use flattery Make the reader feel sorry for you
• Distort the facts / lie Abuse your opponents. (Keep it subtle as you don't want to appear malicious)
• Blind the reader with science. Fancy formulas and technical terms work well.
• Use emotive or biased vocabulary rather than straightforward words
• Quote statistics and use them to mean what you want them to mean.
• Use the words "surely", "obviously" and "of course".
• Make an emotional appeal to your reader. Animals and children always appeal.
• Link statements which don't necessarily follow on from one another: "It's pouring with rain. Therefore I deserve a new toy."